Privacy Policy

This Privacy Policy describes how beautinow.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: the version of the web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: As you interact with the Site or any Application we may automatically collect Technical Information about your equipment, browsing actions, and patterns. We collect this information by using cookies, server logs, and other similar technologies. We may also receive Technical Information about you if you visit other websites employing our cookies. Please see our cookie policy for further information We may also receive information about you from various third parties such as analytics providers, advertising networks, search information providers, and payment service providers.
  • Disclosure for a business purpose: shared with our processor WordPress, and third-party google analytics.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit/debit card details), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor WordPress

Customer support information

  • Examples of Personal Information collected: name, email address, order number, and telephone number.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor WordPress.

Marketing and Communications information

  • Examples of Personal Information collected: your preferences for receiving marketing information from us or our third-party partners, such as promotions, product updates and offline direct mails/flyers campaigns. 
  • Purpose of collection: to provide you with information about our products and services via email, SMS, postal mail, or other means.
  • Source of collection: collected from you when you sign up for our newsletters, create an account with us, or enrol in one of our reward programs.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

  • We use WordPress to power our online store. 
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We utilize the Facebook pixel to assess the efficacy of Facebook advertisements for statistical and market research objectives, as well as to optimize them in the future. As website operators, we process the data gathered anonymously and do not make any inferences about our users’ identities. However, the data are retained and processed by Facebook, which may associate the data with your Facebook profile and use it for its own advertising objectives, as specified in the Facebook privacy policy Facebook Data Policy Guidelines. This enables Facebook to show advertisements on its own platform as well as on third-party websites. We have no involvement in how this information is utilized. For more information on how we secure your privacy, please visit https://www.facebook.com/about/privacy/.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners, including Facebook ads and Google shopping ads. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

  • FACEBOOK – https://www.facebook.com/settings/?tab=ads
  • GOOGLE – https://www.google.com/settings/ads/anonymous
  • BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information

We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor WordPress uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with delisted IP addresses. This denylist persists for a small number of days.

Your Rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. 

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are frequent visitors.

We use the following cookies to optimize your experience on our Site and to provide our services.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@perfumealaqsa.com or by mail using the details provided below:

Daghaya Building, Shop – 06 , 12 AL Daghaya St. , Gold Souk, Deira, Dubai

Last updated: 12 May 2024

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